BloomGrade
Identify stronger lead opportunities early
Prioritize and route lead traffic with predictive scoring models trained on millions of real lending outcomes — no third-party data required.
Curious how BloomGrade aligns with your current process? See how our scores perform against your existing data.
Overview
What is BloomGrade
BloomGrade is a suite of predictive scoring models designed to evaluate lead quality across key dimensions associated with borrower performance, including conversion potential, approval likelihood, and repayment behavior. By identifying patterns within lead populations, BloomGrade helps teams prioritize acquisition, underwriting, and operational resources more effectively. Instead of relying on a single signal, BloomGrade combines multiple specialized scores that can be used independently or together, depending on your workflow.
Product Suite
The Bloom Grade Suite
BloomGrade Core
A unified score for overall lead performance.
Combines conversion, approval, and repayment signals into a single score.
BloomGrade Lead Quality
Identify leads associated with stronger underwriting and funding outcomes.
Prioritize and route leads more efficiently to improve monetization and reduce wasted effort across your funnel.
BloomGrade Repayment Score
Identify likelihood of first payment success.
Act on early signals of repayment risk to better manage portfolio quality before issues surface.
BloomGrade Conversion Score
Prioritize leads with stronger potential to convert or fund.
Optimize campaign performance, improve conversion rates, and lower acquisition costs.
BloomGrade Value Score
Estimate the dollar value of each lead without relying on third - party data.
Supports smarter bidding, pricing, and routing decisions so you can maximize revenue from your traffic.
BloomGrade Monitor
Track changes in customer risk over time.
Identify deterioration or stability in active accounts without additional bureau pulls.
How It Works
How BloomGrade Works
Ingest application or lead data
You existing data feeds directly into the model with no disruption to your workflow.
Apply predictive models
Models trained on large-scale lending data evaluate key risk and performance signals.
Receive real-time scores
Use scores immediately to prioritize leads and streamline routing workflows.
Use Cases
Built for Both Sides of Lending
For Lenders
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Identify high quality leads earlier in the funnel
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Reduce unnecessary third-party data costs
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Focus underwriting resources on higher-potential leads
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Improve approval rates and portfolio performance
For Lead Providers
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Match leads to the right buyers faster
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Increase lead value and overall monetization
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Reduce lead brushing across the pingtree
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Strengthen relationships with lender partners
Differentiators
Why BloomGrade
No third-party data required
BloomGrade models are trained on tens of millions of real lending applications, enabling effective pre-qualification without reliance on external data providers.
Built for top-of-funnel prioritization
Evaluate lead quality before spending on underwriting, credit reports, or resources where they matter most.
Aligned with real-world signals
Internal analyses show strong directional alignment between BloomGrade scores and widely used credit and fraud signals, making BloomGrade a practical early-stage indicator of application quality*.
* Performance may vary based on implementation and data inputs.
See how BloomGrade performs on your data
We will run a complimentary data study to evaluate how BloomGrade scores align with your current
performance metrics and identify opportunities to improve efficiency and outcomes.
BloomGrade is an analytics layer designed to support lead evaluation and work flow prioritization. The models’ outputs reflect correlations observed in historical data and are not intended to predict or determine individual outcomes or to be used as the sole basis for any credit or underwriting decision.